We are James Hays and Jeff Moore and we are passionate about cultivating clean, high quality flower. Our extensive cultivation experience, combined with our business, horticulture, design and construction backgrounds allow us to offer holistic consultation to new and growing businesses.  


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James Hays

James has been a leader in the cannabis community for the past 19 years, managing and consulting on boutique and large scale indoor, outdoor and greenhouse operations. In addition to his deep knowledge of cultivation, his background as a Licensed Contractor allows him to identify, evaluate and concept cultivation sites.

  • Licensed General Contractor

  • 19 years of cannabis cultivation and leadership in the community

  • Guiding voice in the formation of the Sonoma County Growers Alliance

  • Founded and operated 217 acre medical collective ranch in Mendocino County utilizing light dep and outdoor practices

  • Consulted for multiple large scale commercial indoor operations

  • Pioneered light dep as a production method

  • Breeding cannabis in search of medical benefits and for extracting high yields

  • Development of genetics with levels of THC 29%+ and consistent test results showing clean results for microbial and pesticides

  • Familiar with permitting process for cultivation facilities

  • Experience managing teams of up to twenty employees

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Jeff Moore

Jeff is a complete plant nerd. His interest in horticulture and propagation expand outside of the cannabis realm and offer him a broad plant life experience to draw on. He has been applying his passion to cannabis cultivation for or over 15 years growing for collectives and dispensaries throughout the Bay Area. His background in Business and Landscape Architecture allow him the ability to concept and design an efficient cultivation site.

  • Business degree from University of North Texas

  • Landscape Architecture Certificate from UC Berkeley Extenstions

  • Proficient in hand drawing and Auto CAD

  • 15+ years cultivating medical cannabis for collectives and dispensaries throughout California

  • 10 years designing, project managing and consulting for Landscape Architects for land planning and design of large scale irrigation projects for large scale school and residential projects

  • Operated, managed and consulted for several indoor facilities

  • Worked with different grow methods - hydroponic, organic, conventional

  • Breeding cannabis in search of medical benefits and for extracting high yields

  • Development of genetics with levels of THC 29%+ and consistent test results showing clean results for microbial and pesticides